Lake Mirror Promenade From Atop Lake Mirror Tower |
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Welcome!
Welcome to the LDDA home page. The Lakeland Downtown Development Authority is a special district whose mission is to improve and stimulate the environment for economic development in a people-oriented Downtown community.
We do not regulate, but exist to help Downtown business owners, residents and visitors have the best experience possible in the heart of Lakeland, Florida.
Parts of this website are still under construction. If you have unanswered questions about the Downtown or LDDA, please contact us. See the Contact Us page for details. |
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Board Priority Goals for 2009
I. INCENTIVES: (of equal priority)
1. Implement TIF Strategies
a. Review and revise criteria
b. Market and promote the availability and impact of TIF
c. Link incentives to the re-development plan
d. Develop model for upfront TIF funding
e. Meet with property owners, brokers and lenders to communicate program
2. Communicate Impact Fee & Enterprise Zone opportunities
3. Retail Recruitment and Retention Inducements
4. Regulatory Guidance and Advocacy
II. VISION-DRIVEN PLANNING FOR REDEVELOPMENT:
1. Mixed-use development of property between Bay, Tennessee, Peachtree, and Kentucky
2. Feltrim residential development
3. Facilitate implementation of parking plan
4. Development regulations
a. Mixed-use with parking
b. Building heights
5. Strategic utilization of selected private and publicly-owned land parcels
6. Guidelines for signage
7. Lake Mirror properties
8. Florida Tile property
9. Mixed-use plan for Lake Wire properties
III. BUSINESS & RETAIL ENVIRONMENT: (of equal priority)
1. Support for “Pedestrian Environment”
2. Support for new business recruitment/replacement in partnership with:
~ City of Lakeland
~ CFDC
~ LEDC
~ USF Polytechnic
~ DLP
~ Lakeland Chamber
~ CRAs
~ Arts & Culture organizations
~ Publix
~ Special interest groups (cycling, birding, etc.)
~ CFGL
~ Educational Institutions (FSC, SEU, PCC, etc.)
~ Historic Lakeland
~ Lakeland Vision
~ Media/the press
~ Urban transportation organizations
~ Emerge Lakeland
~ Lakeland Association of Realtors
Partnering activities to include:
~ Website links
~ Participate in FAM trips
~ Attending meetings
~ Input on redevelopment plan
~ Encourage board service
~ Policy alignment
~ Event sponsorship
3. Build and market brand awareness and brand loyalty targeted at owners and consumers
a. Objectives
~ Increase awareness of development opportunities for owners/developers
~ Increase awareness of retail and business opportunities for consumers
b. Budget - $50,000 in FY 2009
c. Scheduling
~ Steady and consistent for owners/developers – March 1 through Sept. 30, 2009
~ Pulsed for consumers (around retail calendar) – to be determined
d. Media
~ Brochure
~ Poster
~ Trade magazines
~ Advertising slicks (for retail cooperative advertising)
~ Shopping bags
~ Cable TV
~ Billboards
~ Tourist Development Council
~ Newsletter
~ Identity package
Business cards
Letter head
Website
Other
e. Message – to be determined by agency specific to target audience
f. Evaluation – to be determined
4. Implement signage plan consistent with sign ordinance
5. Support for “Arts & Culture”
6. Strive for 60/40 compliance
IV. CSX MITIGATION: (continue participation with city-wide efforts)
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Kryger Park, Lake Mirror Tower Overlooking Lake Mirror |
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Vision Statement and Mission Statement
VISION: An exceptional Downtown, that partners with others to promote a diverse, safe and attractive, business and residential environment, economic opportunity, quality public spaces, cultural and educational enrichment and visual beauty.
MISSION: To improve and stimulate the environment for economic development in a people-oriented Downtown community. |
Click here for Complete Retreat Summary - 2009 |
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